I help organizations grow their sales funnel & lead generation program
by paying attention to the details and listening to your customers.
It all begins with an idea. Maybe you want to launch a business. Maybe you just need some ideas on how you can build awareness and generate contacts that yield into leads. Or maybe you just want a second opinion on your marketing strategy and tactics. Whatever it is, the way you tell your story online can make all the difference. If the below topics interest you … and want to have a chat about a challenge you’re faced with. Let’s connect!
What you should know beforehand is “free” doesn’t mean I give you the step by step, play by play. The more challenging the question, the more I’ll be willing to give you more of my time. The advice is free but I have to find a way to make the learning experience mutually beneficial.
Whatever it is, the way you tell your story online can make all the difference
Focusing on Your Customers
Identity
What is your story? What makes your business, your business, and different from the competition? Let’s rediscover the why behind your business and include it in your marketing efforts.
Sales Strategy
Being successful in sales requires you to be successful in marketing, one requires the other. So we know who your customers are… Now, how do we reach them? Are you a B2B organization looking to work through reps? It’s time we review those sales channels.
Target Market
Easier said than done… Who are your customers? This question, if answered correctly, can make or break the success of your organization. The foundation of your sales and marketing efforts.
Marketing Strategy
What is your marketing strategy? What is your value proposition and true key benefits. No, not features, but true benefits that speak to solving your customers’ challenges. In the language and lingo they understand.
Segmentation
Now that you know who your general target market is, let’s get to know them. Create the right business approach that best suits the needs of each type of customer. Getting a little more micro.
Customer Journey
Ever play the role of the customer? This increases a better understanding of their buying journey and could make all the difference in applying slight adjustments to various customer touchpoints within your organization. This also includes after sale service… Don’t forget about your customer!