MM40 - Jon Kaplan : Founder at Burnbud

On episode 40 of the Montreal Marketeers podcast, we talk product development and branding with Jon Kaplan.

Jon is an architect turned entrepreneur. In 2017, he took a leap of faith and started his own company: Burnbud. The Burnbud is an all-in-one smoking accessory that was designed to be sleek, compact, and convenient. What’s fascinating about Jon’s story is that he has always been involved in every aspect of his business. He worked on everything from the original product design to the current sales strategy.

Jon now spends most his time on growing the Burnbud brand through marketing. His unique approach to branding has peaked the interest of many companies that are hoping to hire him as a consultant. Using the Burnbud as his first success story, he is now working on establishing himself as a reputable brand strategist.

Check out this week's episode to find out more about Jon Kaplan and Burnbud!

Duration: 36 minutes

Topics:
- Developing a product
- Choosing the right business partners
- Dealing with unpredictability
- Understanding financial metrics
- Establishing pricing strategies
- Focusing on the now
- Learning by trial and error