For many business owners they ponder the thought of just simply deleting their social media accounts due to a negative review. I understand that the root of this reaction comes from a frustrated frame of mind, one that is passionate about their business and the success of helping their current and future customers. Although, in reality, deleting your reviews or closing your social media accounts will only make it worse. Let’s understand why negative reviews represent opportunities for growth and how you should consider handling negative reviews moving forward.
Nobody likes reading negative reviews about their business, although if you’re in business long enough everyone experiences a bad review or two. The question is how do you respond? If your answer is “by ignoring it”, you should visit my blog post about the importance of responding to negative reviews. Here is a quick 6 step program to help with the process of responding to your online negative review.
Since we are talking about digital marketing books maybe I should ask the question, what is in your kindle? The following is a short list of some great books that have opened up my eyes to the world of Digital Marketing, Personal Branding and so much more! Even though the world of digital marketing is always evolving, I find the topics discussed within the following books apply to today's and tomorrow's digital marketing world.
The connected car is equipped with software that enables the car to be used as a mobile router, providing the car and passengers with quick access to the internet. It doesn't stop there, the software also allows you to interact with the vehicle’s functions in various different ways (media, apps etc...). The connected car will bring growth, along with various challenges, to marketers around the world. One thing is for sure, family road trips and sibling bantering will never be the same.
If you are actively sharing and reviewing content on various social media platforms, like Linked-In, you have most probably experienced gated content. So you come across an interesting article while reviewing posts on Linked-In and want to learn more about the subject at hand. You click on the link and a pop-up appears asking for your contact information before providing you with the content you initially wanted to view. The content is simply locked until an exchange of information occurs.