Content Marketing

Why Repurposing Content Is A Must In 2017

Why Repurposing Content Is A Must In 2017

Why wouldn’t you not repurpose your content! You work hard creating unique and awesome content tailored to your customer base. What do you do with the content after it has been released? Many times we move on to the next release of content that is just around the corner. The old content is left in a dark corner, like my sega genesis...

Managing Negative Reviews - What Do I Do?

Managing Negative Reviews - What Do I Do?

For many business owners they ponder the thought of just simply deleting their social media accounts due to a negative review. I understand that the root of this reaction comes from a frustrated frame of mind, one that is passionate about their business and the success of helping their current and future customers. Although, in reality, deleting your reviews or closing your social media accounts will only make it worse. Let’s understand why negative reviews represent opportunities for growth and how you should consider handling negative reviews moving forward.

Responding To Negative Reviews - 6 Step Program

Responding To Negative Reviews - 6 Step Program

Nobody likes reading negative reviews about their business, although if you’re in business long enough everyone experiences a bad review or two. The question is how do you respond? If your answer is “by ignoring it”, you should visit my blog post about the importance of responding to negative reviews. Here is a quick 6 step program to help with the process of responding to your online negative review.