Lead Generation

6 Reasons Why Webinars Deliver Quality Leads

6 Reasons Why Webinars Deliver Quality Leads

Before we begin let’s start by clarifying what is a lead. I’ll use the words of William Wickey (content marketing manager at LeadGenius) to define a lead; “at its most basic level, a lead is the identification data of a person that has either the interest, authority, means, or motivation to purchase a product or service”.