6 Reasons Why Webinars Deliver Quality Leads

6 Reasons Why Webinars Deliver Quality Leads

Before we begin let’s start by clarifying what is a lead. I’ll use the words of William Wickey (content marketing manager at LeadGenius) to define a lead; “at its most basic level, a lead is the identification data of a person that has either the interest, authority, means, or motivation to purchase a product or service”.

Why Repurposing Content Is A Must In 2017

Why Repurposing Content Is A Must In 2017

Why wouldn’t you not repurpose your content! You work hard creating unique and awesome content tailored to your customer base. What do you do with the content after it has been released? Many times we move on to the next release of content that is just around the corner. The old content is left in a dark corner, like my sega genesis...